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| | AHLAN! Marketing Achievements - 2006
| Subscription Bonanza at Virgin Mega store
An AHLAN! display and a team of 3 promoters were in Marina Mall (Virgin Megastore) for the duration of the promotion, launched on the 18th of January 2005.
1- Subscribe for 6 months, 12 issues, at KD 6 only and you will have one sure chance to win with our scratch and win promotion.
2- Subscribe for 12 months, 24 issues, at KD 12 only and you will have two chances to win: our scratch and win promotion and our big draw on a 4 doors Prado 2005 and other valuable prizes.
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The Scratch & Win promotion
All subscribers should win something. Therefore, AHLAN! Produced its own give-always on top of the gifts listed below:
- Mobile phones from Express Cell
- Watches from Al-Nibras
- Watches from Guess, Beidoun
- Gift vouchers from Tanagra
- Perfume bottles from Troika
- Gift vouchers from Landmark
- Gift vouchers from Ikea
- Gift vouchers from Shoe Box, Steps & Red Shoes
- Invitations for lunch from Casper & Gambini
- Invitations for lunch from Jack’s Grill
- Gift vouchers for games from Gameworks
- Gift vouchers from Jacques Dessange & Cosmodome
- Gift vouchers for make - overs from Photokina
- The big draw:
- 1st prize: A four door Prado 2005.
- Other Prizes:
- 550 KD Gift Voucher from Every Moment
- Toshiba Laptop
Results: 5,000 subscribers in less than 2 months!!!!
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Special Positioning
- Sultan Center (Salmiya)
- Sultan Center (Sharq)
- Virgin Mega store
- City Center
- Landmark Al-Rai
- Landmark Fahaheel-That Al Salasel Bookshops
(Airport Bookshop)
- Al Ageiry Bookshop
- Atlas Bookshop
- New York Bookshop
- Abdulla Al-Salem Co-op
- Daiya Co-op
- Rawda Co-op
- Shamiya Co-op
- Sabah Al-Salem Co-op
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Launching Event
AHLAN! magazine hosted a luncheon at the Ciro's Pomodoro restaurant on the 12th of October 2004, gathering more than 100 of Kuwait's leading advertising, marketing and media figures.
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Co-op Subscription Promotion
An AHLAN! Display in Abdallah Al Salem Co-op, Yarmouk Co-op, Dasma Co-op and Daiya Co-op from the 27th of July 2004 to the 10th of August 2004, offered a special promotion on 6 month and 12 month subscriptions. testing
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